Sports and augmented reality go hand in hand. As the concept of watching and practicing sports evolves, new technologies help fans and professionals come together and enjoy realistic and immersive experiences. Therefore, more and more professional sports teams recognize the growing role of AR, VR and other immersive technologies as marketing and brand awareness tools.
Recently, the Arizona Rattlers formed a partnership with Vancouver-based Imagination Park. Its purpose is to create a unique augmented reality experience for fans. As a matter of fact, the Rattlers are the second Indoor Football League (IFL) team to work with the Canadian holographic content developers. The first one was the Tucson Sugar Skulls.
A Simple Way to Create an Augmented Reality Experience
According to the partnership, Imagination Park will license their AR product suite to the Arizona Rattlers. The Canadian company’s XenoHolographic™ is an innovative cloud-based augmented reality enterprise platform. The advantage of this platform is that licensed clients can both create and deploy an augmented reality experience without the need for developers.
Speaking of the recent partnership with the IFL team, the CEO of Imagination Park, Alen Paul Silverstein, said:
“We are thrilled to land our second IFL account, and we continue to talk to many professional sports organizations that want to leverage augmented reality to improve their pre-, post- and in-game experience for fanbases across North America. The Arizona Rattlers will be among the initial teams to deploy a complete AR experience. Their fanbase should be very excited to be among the first to see the future of live sports.”
What Can The Rattlers’ Fans Expect?
The augmented reality experience will be available to fans of the Arizona Rattlers in various areas. One of them is the Talking Stick Resort (the home stadium of the team). Other places across the city of Phoenix will also offer AR interactions. Thus, by pointing their mobile phones, fans will access promotions, digital collectibles, and various videos and information about their team.
The President of Arizona Rattlers explained:
“Our fans will be treated to an augmented reality experience on their phones that will provide a unique game day promotion in a way never before seen. Imagination Park created an AR platform we can use to manage our AR programs ourselves and keep content fresh and up-to-date.”
Augmented Reality – an Advanced Marketing Tool
XenoHolographic™ platform will also help the football team understand how the fans interact with the marketing content. For example, the analytics collected in the back-end of the AR solution will indicate:
- the type of content fans prefer,
- the duration of interactions,
- the type of devices they use.
Thus, the Arizona Rattler’s marketing team will be able to create experiences and campaigns tailored to the fans’ preferences.