Monday, October 25, 2021
EnterpriseExtended RealityPress Release

XR for Enterprise: How to Gain Buy In and Prove its Value – Lockheed Martin, AECOM, Thermo Fisher and More Share Insights

Experts from across industry explore how enterprises should approach management to implement VR & AR/MR solutions.


Press release


BOSTON, January 9, 2020 — For those that take the dive into immersive tech, the gains are real and demonstrable, strengthening the case for investment and deployment. A massive 93% of enterprises that have decided to use VR have seen a positive effect on their business with 57% saying that that uplift was very positive (XR Industry Insight Report 2019-2020). In 2018, 38% said that they were seeing strong or very strong growth in VR for enterprise, which rose to 46% in 2019’s survey. This reflects demand trends with enterprise end users seeing strong ROI. 93% of enterprise users said that VR had had a positive impact on their business and 88.4% said the same for AR/MR.

In the same report, product design and prototyping was the most common area of usage for enterprise end-users, with more than 96% deploying VR to help the process, followed by workforce/project collaboration (93.4%), educational learning (89.7%), training/worker guidance (89.7%), sales & marketing/external communication (84.2%) and manufacturing (81.1%). AR/MR is being used far less frequently across the board, with its most likely application to be in sales, marketing and external communications, with 56.6% saying that they use the technology. Clearly, enterprises deploying XR are reaping the rewards; yet for those who have not begun their immersive transformation, gaining internal buy-in and proving the value can be a challenge.

XR for Enterprise - How to Gain Buy In and Prove its Value – Lockheed Martin, AECOM, Thermo Fisher and More Share Insights

XR Intelligence on behalf of Reuters Events is holding an exclusive webinar on Wednesday, January 15 (8AM PT / 11AM ET / 4PM GMT) exploring XR for Enterprise: How to Gain Buy In and Prove its Value. The team will be joined by Shelley Peterson, Principal Investigator for Augmented & Mixed Reality at Lockheed Martin, Stephen Paul, Visualization and Immersive Technology Director at AECOM, Earl F. Sison, Sr. Designer, Digital VR & AR Development at Thermo Fisher Scientific and the discussion will be moderated by Mark Sage, Executive Director at The AREA.

Register for this webinar for exclusive insights and to discover how to:

  • Prove the benefit: How XR champions, innovation departments, business heads and HR struggle get budget sign off and the process you need to take
  • Identify the types of ROI that can be shared within your businesses to help your business case
  • Measure and prioritize different ROI metrics including operational costs, learning retention, customer sales and satisfaction, accuracy and speed of tasks and risk
  • Turn XR into a ‘nice to have’ into ‘need to have’ for management
  • Get insight on where the biggest hurdles to wider deployment come and how best to navigate them


Register for this exclusive webinar today

Those who cannot join live will be sent the recordings once the webinar has run.

For more information, please contact Kathryn Bloxham.


Kathryn Bloxham
Events Director & Head of Innovation
XR Intelligence by Reuters Events+44 (0)207 375 7567

[email protected]

XR Intelligence is a trading name of Reuters Events. Registered in England and Wales no.4388971. Registered address 7-9 Fashion Street, London, E1 6PX, UK.

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