Virtual production (VP) and extended reality (XR) are a part of the world of business, entertainment, education, and research. Through the use of immersive technologies, developers can create worlds, build visual data models, design buildings and automobiles, and take students inside the human body or at the top of Mount Everest. Now, a company based in Portland (OR), Planar, promises to expand the range of applicability of this exciting technology through a comprehensive range of display solutions for VP and XR.
Launched in June 2021, the Planar Studios initiative aims to set the standard in terms of VP and XR broadcast studio installations, using their proprietary technology and established experience in the field.
With an impressive background in visualization technologies, Planar is particularly excelling at LED and motion capture systems. Working together with industry leaders in virtual production and extended reality, the company created Planar Studios as a response to the growing need for advanced and flexible solutions for creating immersive content.
“We are proud and honored to work with the world’s leading creative and technological professionals as we set out to perfect the art of VP. Recent developments in VP and XR are already unlocking wonderful capabilities for storytellers, but we’re just scratching the surface,” said the Executive Vice President of Planar, Adam Schmidt, in a press release shared with ARPost. “We recognize advanced technological development, productive industry partnerships, and a dedicated team of experts to be key in helping customers overcome creative limitations. Planar Studios is our response and will be a driving force in unlocking the future of VP and XR.”
Less than one month after announcing the initiative, Planar Studios have already delivered their first product: a top-of-the-line range of display solutions for VP and XR.
The Planar CarbonLight VX Series is a line of LED display solutions built using the company’s patented carbon fiber solution. This construction method offers several benefits: a lightweight build, exceptional video performance, and suitability for mounting on walls, floors, and ceilings.
This means that various companies can transform their reception halls, meeting rooms, and other facilities by adding immersive and incredibly realistic video presentation elements in creative ways.
For Planar, their first range of products is just the beginning. The company understands the global trend toward presenting information in a visual manner and using interactive and immersive storytelling technologies.
“We are committed to not just advancing the state of VP art for the world’s most visionary storytellers. We are also committed to making VP more accessible and more impactful to more customers in more markets,” said Schmidt. “LED video walls are a critical element in successful VP and XR applications, and the Planar CarbonLight VX Series separates Planar from the pack. From best-in-class visual performance to unmatched deployment versatility, the Planar CarbonLight VX Series addresses creative and technical professionals’ needs of today and tomorrow.”
Virtual production is already a big part of filmmaking. Every time you watch a movie featuring fantastic creatures, superheroes, or an alien landscape, you are looking at the results of virtual production.
It also has its role in various domains when it comes to extended reality – from the app you use to pick furniture or a new hairstyle, to the on-screen guidance doctors use when performing complex surgeries.
Advanced display solutions for VP and XR, like the ones created by Planar Studios, will make these experiences more interactive and realistic – indeed, a natural extension of our real world. With applications in education and training, the entertainment industry, healthcare, TV broadcasting, live events, and the corporate world, VP and XR represent the future of visual presentation.
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