Tag Archives: Snap Inc.

Snapchat lives on your phone, but the technology behind the app is also used in a lot of other places including football stadiums and… vending machines?

Snap has been talking about adding ray tracing as a feature for almost a year now. It’s finally here, along with a Lens to demonstrate its potential.

We take a look at cloud services offered by Varjo, NVIDIA, RealWear, Snap, and others to see how they use and incorporate this tech in their applications.

Lens Fest is an annual event for the Snap Lens creator community. It includes software updates, information sessions, and even an awards show.

A look at World Cup 2022 offerings from our friends at Snap and Rakuten Viber. Naturally, we focus on AR, but there’s more than filters to these celebrations.

We look at the local and global Snap Lenses made with brands like Gucci, Balenciaga, and Versace, as well as how the Lenses could preview more to come.

The second day of AWE is often overshadowed by the opening of the expo floor. But, that isn’t all that happened. Keynotes, a panel, a play, and much more.

Snap Partner Summit highlights include an AR shopping optimized Camera Kit SDK, updates to Lens Studio and the Lens Network, and a partnership with LiveNation. And a drone.

We take a look at the three lenses created through partnerships between artists and lens creators for the second year of Monumental Perspectives.

This month, Snap made lenses with Cirque du Soleil and DC, had an Oscar ad spot with SignAll, partnered with Verizon, and acquired BCI company NextMind.

Snap has been building toward this for a long time, and we’ve known it was coming since last year. Five experiences around the world usher it in.

From camera filters and lenses, to mobile web games, to a benevolent chatbot, these three AR companies are keeping you company this Valentine’s Day.

A field day of experiences enabled by Snap partnering with Verizon, Uber, Megan Thee Stallion, the NFL, DraftKings, Doritos, Cheetos, and Nissan.

The ARPost guide on how and why to attend the virtual concert from OZ and Snap and get ready for “Marry Me” coming this month from Universal Pictures.

The update includes more product information and easier-to-find products for virtual try-on from participating retailers MAC Cosmetics and Ulta Beauty.

This year’s event announced updates to Lens Studio, new tools for developers, changes coming to Spectacles, the first-ever Lens Fest Awards, and more.

Become a werewolf, see Michael Meyers outside, or blow a devilish kiss. Dress up your Bitmoji, send fun stickers, and check out the spooky Snap Map. Snapchat has you covered this spooky season.

A partnership with a fine arts dealer and with an ASL machine learning project sound pretty different. But, are they, really? Snap doesn’t think so.

The partnership between Snap and Viber is a “win-win situation” for them, as well as for consumers in an AR messaging world currently monopolized by Facebook.

What we thought was going to be a boring stuffed-suit convention turned out to be one of the most exciting AR presentations ever. Well played, Snap.