Augmented reality technology belongs to the wave of recent developments in the field of modifying the perception of reality. It has already found a few useful applications, most notably in mobile games (the best example being Pokémon Go), social media (the selfie filters in Snapchat) and retail shopping.
The basic principle of augmented reality is to add computer-generated objects (CGI) to the real world we see around us. In order to “trick” the eye and make us believe that the CGI objects are really there in front of us, the augmented reality technology makes use of sound, video, graphics and haptic sensory inputs, as well as GPS location data.
In fact, the understanding of this technology comes from analyzing its name. The word “to augment”, according to the Merriam Webster dictionary, means “to make greater, more numerous, larger or more intense” (added emphasis). Therefore, augmented reality technology intensifies our perception of the world by adding more elements or objects to it.
Augmented reality technology needs specialized equipment and software to create the illusion of an object added to the real world. The devices are smart glasses or headsets. They consist of:
Although it has been available to the general public for only a few years, the concept of augmented reality is not new. Back in the 1950s, a special head-up display (HUD) was developed for flight pilots. This display projected flight data in front of the pilots’ lines of sight, so that they did not have to look down at the flight instruments for data reading.
Until the 1990s, this was the only form of augmented reality technology available and in use. In 1992, the US Air Force Armstrong Labs developed the first truly immersive experience using augmented reality in the Virtual Fixtures system.
Image: WCS100, Louis Rosenberg Augmented Reality Rig, CC BY-SA 3.0
In 2009, the Fluid Interfaces Group of the Massachusetts Institute of Technology Media Lab created SixthSense – a finger-operated device which allowed users to manipulate projected images.
The first commercial application of augmented reality occurred in 2013 when Google launched Google Glass. This lightweight and comfortable device was met with negative reactions by the general public and the product was discontinued just after the pre-order phase.
Augmented reality technology has evolved in various directions, depending on the modality of triggering the placement of the computed-generated item into the real world:
Right now, augmented reality has a wide range of applications in:
Since the launch of ARKit for iOS and ARCore for Android, mobile app developers have all the tools they need to incorporate augmented reality into the products they develop. Paired with the development of high quality devices, such as Microsoft HoloLens and Google Glass (back on the market as Glass Enterprise Edition), these apps can offer truly immersive experiences for people who want to do their shopping from home, experience a different reality, or develop innovative products in a 3D environment.
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