Guest Post
In the technologically focused world we’re living in, outstanding customer experience is not a differentiating business feature, but a necessity. And the more digital flair you add to it, the more competitive edge you gain.
In case of live events like workshops, conferences, or sports competitions, such a flair can come in the form of AR. And here are five effective ways to apply this burgeoning tech to wow clients.
Intelligent Product Sampling
At conferences, these vibrant hubs of tech talks and meetings, it might be really daunting for a visitor to explore the whole mind-boggling number of tech novelties businesses are exhibiting.
With this in mind, try some new ways of attracting potential partners to your booth. Think smart product sampling to demo your large-scale or expensive tech solutions. AR-enabled 3D models will help you exhibit the interior of your know-how and its unique features, bringing tangible business value. You’ll be able to spark more public interest and spare visitors the paradox of choice trouble, while significantly reducing transportation and production costs.
In addition, such innovative product showcasing is successfully finding its feet in the workplace. You can use this highly interactive format to create AR-powered manuals and instructions explaining how to repair or work with new sophisticated equipment.
Being able to see a complex engine in 3D is touted to be much more engaging and effective than a flat image. And according to Blippar, employees who trained with AR performed 150% better than those using traditional text and video approaches.
Augmented Concerts
When choosing the optimal tech for your entertainment event, don’t let AR slip through the cracks. Take user engagement to a brand new level by making AR-based characters from popular cartoons, sci-fi movies, or comic books perform at the stage along with real anchors, singers, and dancers.
An example of such an effective AR implementation is the premier performance of Pop/Stars, a song from the well-known computer game League of Legends in Incheon, South Korea. A famous k-pop band took the stage together with AR-enabled characters from the game, and the video performance of this live event continues getting millions of YouTube views.
Looking for some other non-trivial ways to accommodate your event visitors? Pair up your venue management app with geospatial mapping and AR tech. Augmented with informative pictures, your digital map will provide advanced spot guidance around all venue facilities, vastly improving customer experience.
Interactive Sports Intelligence
Sports fans are hungry for content, and AR can help you satiate their appetite, guaranteeing fully packed stadiums.
One way to bring new experiences to fans is to let them get accurate, up-to-date stats and news about the players they’re watching right now in the field. And it’s not just about developing a second-screen app with textual info. It’s about equipping your sports app with computer vision and AR techs so that match visitors could see a virtual picture with performance stats near where a particular athlete is standing or running.
The same can be done with other critical info about the sports team or tournament, for example coaches, judgement, sponsorship, post-match interviews, upcoming rivalries, and more.
But if you want to take one more step into the future, introduce AR-based match broadcasting enabling spectators to remotely experience sports events in miniature on the table or on life-size scale in stadiums. Futuristic as it may sound, with the right AR developer you can easily achieve these never-before-possible efficiencies.
Revamped Museum Experience
Struggling to bring flocks of exciting visitors to your new art exhibition? AR is here to assist you, again.
Immerse people into an exciting atmosphere of museum-going by allowing them to get details about any art item that piqued their interest. Give in-depth explanations to painting types and styles — all in an AR-based interactive manner. Or let renowned artists narrate how and why a particular workpiece or its component was created — through AR-powered multilingual holograms.
Among other ways to bring art scenes to life are AR-enabled audiovisual guides, 3D ancient item reconstruction, and augmented device instructions. You can also create a new layer of interaction with immersive photorealistic tours allowing visitors take funny pictures with reanimated painters and their muses, mummies, etc.
To raise the ante, provide virtual tours around all museum facilities — for those who can’t visit them for economic or other reasons.
Hi-Tech Fashion
With a drive for all things new, the fashion industry is steadily moving toward AR technology. You can turn this to good advantage and reimagine the way consumers interact with your brand.
One way to do that is to add an AR touch to your live fashion show. Enable visitors to accurately recognize the clothes and accessories models wear on the runway, visualizing all relevant details like material, brands, and outlets in augmented reality.
Strengthen your event app with try-on features so that guests could not only check how a particular fashion item will look on them, but also test different colors, shapes, and sizes. This will help you extend product visualization into a new dimension and boost customer personalization.
On top of that, you can allow visitors to change runway models’ overall look by virtually applying various sets of makeup and jewelry — to better understand what suits better.
AR Is Here to Stay
No matter the type of live event you’re organizing — conferences, music concerts, sports competitions, art exhibitions, or fashion shows — enhanced with AR, it can bring you real business value. Namely, you’ll be able to not only significantly improve customer experience, but also build long-lasting loyalty and reinforce your brand.
About the Author
Yana Yelina is a technology journalist at Oxagile, a VR software development company based in New York, USA. Her articles have been featured on KDNuggets, ITProPortal, Jaxenter, Singularity Hub, and Datafloq, to name a few. Yana is passionate about the untapped potential of technology and explores the perks it can bring businesses of every stripe.
