XR studio Groove Jones recently published a study on social AR technology. The article didn't directly say that Snapchat...
If you follow Magic Leap, you’re probably aware that they recently launched a program for MR app developers. The...
Coca-Cola is one of the most internationally recognized brands ever. Their marketing strategy often focuses on the brand's history...
Late last year, we met Ubiquity6 and their new platform for creating AR and VR experiences - Display.land. The...
In terms of events, participants, and opportunities to attend, Augmented World Expo (AWE) is the largest AR, VR and...
ThirdEye, the innovative XR company, has recently forged a new partnership with 3D Media. The partnership will help to...
A unique festival is about to launch in cities around the world. The Global VR Art Fest and Tournament...
Right now, AR experiences are rather like paint. They can be applied to our physical reality to inform or...
Immerse UK recently released a 100-page report of the state of the immersive economy. While most of our readers...
Most of our readers probably have New Year's in the rearview mirror. However, the Chinese New Year isn't until...
One of the biggest challenges for VR has been how to incorporate controls into the VR experience. After all,...
Oculus. HTC. Varjo. Pico? Most people don’t think of Pico when they think of VR companies. The company actually...
With the new year upon us, let’s take a look at the VR headsets that caught our attention in...
2019 was a big year for XR headsets, applications, and technology. Here, we'll be taking a look at the...
The Consumer Electronics Show launched Tuesday in Las Vegas. The annual event is an opportunity for technology companies to...
It’s no secret that the world is getting more technical. Naturally, schools and parents alike want to help children...
AR experiences can be exciting, but designing them is often thankless work. As consumers, and as tech journalists, we...
AR experiences are very accessible through standard mobile phones. However, advanced coding knowledge and specialist hardware have always been...
The British rock band Pink Floyd was experimenting with visuals for decades before “augmented reality” was in the common...
A new XR company, GIGXR, was recently founded solely for a very special acquisition. That acquisition has the potential...
For half a century, Dame Jane Goodall has been changing how we see humankind and our nearly-human neighbors, the...
Magic Leap has a way of laying low for months at a time and then popping up with huge...
The Hollywood Walk of Fame is neat, but those are just bricks. This is the story of a classic...
When many of us think of XR technology, we think of its entertainment applications. However, a number of industries...
With so much great XR technology out there, it's easy to think of it around the holidays. It's also...
If you’ve spent any amount of time in your VR headset, you know that after too much use, your...
As augmented reality becomes more ubiquitous, more and more AR applications for children are being produced. These applications are...
We've been excited about Nreal for a while now. In May, the XR technology company announced the release of...
Athleticwear company adidas probably isn't the first name that comes to mind when you think of AR experiences. However,...
The third international VR Awards ceremony was held last Monday in London. The event, hosted by AIXR, aims to...
A new exhibit at the Perot Museum of Nature and Science uses augmented reality to introduce visitors to paleoanthropology....
Augmented reality applications have exciting potential. While technology is getting bigger through AI, the IoT and 5G internet, AR...
Over three years ago, technology giant Microsoft released its mixed reality headset. After all that time, the HoloLens remains...
A new augmented reality experience created by AVARA Media and Polar Bears International (PBI) launched last Friday. Just in...
We've heard a lot of hype about how 5G internet will change AR technology. However, we haven't seen much...
You’ve probably already experienced AR technology. But, have you ever wondered how it works? There’s a great ebook out...
Greenlight Insights, a company specializing in XR technology market intelligence and organizer of xRS Week, together with Adlens, a...
XR technology has a way of livening up any space - even if that space was already pretty lively....
Imagine yourself listening to music. You might be dancing or standing at a concert but you also might be...
You may not think of cutting edge technology and the opera together very often. However, in an attempt to...
If you’ve read an article on the internet in the past two years, you’ve probably experienced a Moment. Moments...
Most people get pretty excited about augmented reality. It helps us to do our jobs, play games, and organize...
Sometimes, to win, you have to play the long game. XR technology is an exciting field but it isn’t...
When we think of using VR in job training, we may think of situations that are dangerous or expensive....
ThirdEye officially launched its X2 MR glasses today. The company claims to offer the world’s smallest mixed reality headset....
We’ve seen AR technology in clothing before but not like this. The Speedo Mirror app isn’t just a try-on...
The Belgium-based XR technology startup, LucidWeb, recently launched a beta of a new platform. The platform allows users to...
Sports might not come to mind first when you think of augmented reality. However, AR would be great for...
October is a big month for XR technology. The highly anticipated XRDC conference will be taking place in San...
The fourth annual European Augmented World Expo is set to take place on October 17 and 18 in Munich...
Most of us first encounter AR technology through our phones, in things like mobile games. While some mobile games...
Tripp Derrick Barnes is a New York City-based multi-media artist. Most of his available works are paintings, but in...
Designers launch new fashions in live events but industry representatives don’t usually bring models with them when meeting with...
Wescover has been around for a couple of years now. Their goal is to help individuals find deeper meaning...
It seems like just a short while ago augmented reality eyewear seemed like a thing of the distant future....
One of the most promising and practical emerging uses for AR technology is a head-up display, or HUD. This...
When many of us think about some of our favorite VR experiences, we probably think about games first. However,...
Nreal exploded onto the MR technology field earlier this year and they haven’t stopped expanding. Their glasses are some...
Fans of comic books and graphic novels believe that this medium is a way to get children interested in...
Microsoft’s HoloLens is quickly emerging as the industry standard for mixed reality in the workplace. However, there is still...
You might not have heard about the AR technology company QReal. However, if you’ve had an AR experience with...
OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company...
Buying a car is a big decision so it makes sense to get all the help that you can...
3D images are a necessary component for any virtual reality experience. How these images come into being can have...
This year’s NewImages Festival wrapped up over the weekend in Paris, France. The four-day festival is “the world’s only...
Many fans of XR technology were disappointed at this year’s E3, which wrapped up last week. There wasn’t much...
RS Components, a UK-based electronics company, has recently compiled an infographic of predictions for VR technology by 2050. I’m...
One of the great potentials of VR is its use as an educational tool. However, finding good educational VR...
We’ve been waiting for nreal’s XR glasses for a while now. The company displayed an early version of the...
Picking the best menu item can be daunting. That’s especially true at restaurants that you aren’t familiar with. Even...
When most of us think of AR technology, we think of big releases like headsets or controllers. However, these...
What does the future of AR and MR glasses look like to you? Did you imagine something very much...
AR content creation platform Zappar recently announced the launch of the sixth version of its platform. The platform allows...
The 2019 Facebook Developers’ Conference concluded last Wednesday. F8 has been a peak into new technology for years. Even...
Magic Leap is one of the biggest names in the mixed reality industry right now. That’s partially because of...
In this fast-paced world of rapidly increasing and increasingly competitive XR technology, it can be easy to overlook something great....
Oculus started the ball rolling on wearable VR technology with the release of the Oculus Rift. That was almost exactly...
VIVE and Oculus are the two big competitors, especially when it comes to VR headsets. The flagship Oculus Rift came...
The Game Developers Conference (GDC) is the world’s largest event for games in just about every medium. The five-day event...
The Seattle-based VR company, Pixvana, offers immersive workflow solutions powered by cloud-based technology. The company is just a startup right...
The Academy of Interactive Arts and Sciences recently awarded the 22nd Annual DICE Awards. The awards honor video games of...
Magic Leap has finally announced this year’s class of the Independent Creator Program, a grant program that started last year....
Microsoft announced the long-awaited HoloLens 2 via tweet, an updated webpage over the weekend, as well as presented it during...
This year saw the 22nd annual DICE Awards, hosted by the Academy of Interactive Arts and Sciences. Finalists were announced...
If you’re older -- older than your early twenties -- you probably remember when DualShock came out. Though developed by...
It’s fairly common knowledge that in the middle of 2014, social media giant Facebook bought the VR company Oculus. Keep...
The North American International Auto Show, held annually in Detroit Michigan, USA, always features technological innovation. Usually, that innovation is...
Fans of VR technology like to point out that VR has the potential to impact most aspects of our lives....
For decades, the Consumer Electronics Show (CES), has been a huge event in which tech companies introduce their biggest upcoming...
Reports and projections often talk about AR technology in industries like tourism. They don’t often talk about what that means...
If developing your own AR apps is something that interests you, you should probably know about ARCore. If development isn't...
Whether there’s VR technology over your eyes or under your tree, there’s room for it in your holidays. Everyone is...
When many of us think about VR apps, we think about the promise that they have in entertainment. While it’s...
Right now, VR technology lets you see, hear, and interact with many elements of virtual worlds. What it hasn’t really...
VR technology has changed the way that we see events that previously only took place in physical spaces, like playing...
MR company Magic Leap has recently announced the Independent Creator Program. The program aims to help content producers gain access...
Many consumer markets look forward to big sales figures during the holiday season. Technology is no different, but does this...
Ficus Kirkpatrick, head of augmented reality at social media giant Facebook, recently hinted at the company's plans to enter the...
California-based basketball team the LA Clippers recently launched a beta of an exciting new AR app. While it is currently...
Last week, digital media giant Adobe announced that they will be entering the world of AR with a new program,...
On Monday, October 15, VR company Jaunt announced via a Medium article that the company will be downsizing and changing...
Just a few months ago, in the summer of 2018, VR technology giant Oculus launched the Oculus Go -- the...
There are many virtual reality headsets and systems out there, but which one is the best when it comes to...
If you've been waiting for some more practical VR app, you should know that Mozilla just released a VR web...
VR Technology has already given us glimpses of new world when used for gaming and film. It is also used...
Augmented reality applications are a favorite of participants in individual sports like running, swimming and biking. While AR technology is...
One of the many ways that AR apps are revolutionizing technology is with the way that we view information. Hardcore...
Almost since the beginning of video games, hardware manufacturers have been locked in what has been named “The Console Wars”....
Augmented and virtual reality technology have been around in movies for a lot longer than it has been practical in...
Two of the biggest topics in technology today are augmented reality and smart technology. These two technology markets overlap in...
Many of us pretend to be athletes with VR and AR technology that let us play games. Augmented reality visuals...
Whether they’re marketed as ways to practice for having a real pet, ways to have fantasy pets like dragons, or...
For thousands of years, humans have looked at the stars. We have used calculators and almanacs to try to understand...
Virtual reality technology offers many advantages in the way that we play, learn, and work. However, every technology comes with...
The results of a recent study predict that mixed reality technology will be worth an estimated US$1.2 bn by the...
While digital artists can create truly stunning visuals online, many people still prefer to do their art on paper or...
While there can be no substitute for the classroom, for years technological advances have been making it easier for individuals...
