The Cannes Film Festival, one of the world’s most prestigious film fests, is coming to the Fortnite metaverse. Brut., an official media partner of the festival, offers a cinema experience like no other for gamers and film enthusiasts. With Vysena Studios, it has transposed the Palais des Festivals and other prominent places in Cannes into the world of Fortnite.
The much-awaited crossover between the cinematic and gaming world is here. From today, May 17, to May 28, Fortnite gamers can access the map of the Red Carpet Festival and join exciting quests right on the game platform. The roleplaying game lets them form squads, grab a partner, or play solo while taking on the roles of an actor, a movie director, or a journalist. While completing their missions, they also get to collect Fortnite special effects.
Actors get to audition with a big-time director and join a photoshoot on the idyllic Promenade de la Croisette. They also get to enjoy glamming up for the festival and climbing the famous steps of the Palais des Festivals.
Movie directors also get to walk on the red carpet up the illustrious steps. But they get a little more action prior to the big event. They need to scurry to find the pages of their lost script scattered across the city. They can finish the task faster by gathering their team together. After recovering all the lost pages, they need to send them to a producer before the festival begins.
Players who choose to be journalists experience the hectic life of media people. They’ll be busy finding the latest scoop, gathering materials, and conducting interviews. The best part is, that they get to produce a Brut.-style video.
The Fortnite Cannes Red Carpet Festival was developed by gamers for gamers. This unprecedented project is made possible through the collaboration of Brut., a full digital media company that serves as an official partner of the Cannes Film Festival, and Vysena Studios, a global team of diverse creatives known for their ingenious maps in Fortnite.
Vysena Studios, with the help of the city of Cannes, created a remarkably perfect model of architectural elements from the Palais des Festivals and the Croisette in the Fortnite metaverse. They also added other elements to provide an ultra-realistic environment for a truly immersive experience.
By bringing the prestigious Cannes Film Festival into the Fortnite metaverse, Brut. helps keep the spirit of Cannes alive. Aside from making the festival more engaging and relatable for the younger generation, they also raise awareness of what the festival stands for.
This link between the cinematic world and the virtual universe will help keep time-honored traditions alive for future generations. As we advance deeper into the digital age, we can expect to see more such collaborations within the entertainment industry and beyond.
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