Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. It provides users with a more immersive way of engaging with and searching for information. It also has an immense potential to transform businesses for both customers and employees.
Simply put, it’s the next big step for augmented reality. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. What is it exactly and how can it be applied to the real world?
What Is AR Cloud?
AR cloud isn’t just another buzzword. With the continued adoption of augmented reality, it is estimated that its market value will hit $50 billion by 2024.
More than a billion people worldwide use some form of AR and it’s increasingly being used in the world of retail to bring enhanced experiences to consumers. Innovations in AR technology are geared to take it to the next level, allowing AR to deliver more immersive user experiences that take place in both physical and digital worlds.
One emerging trend in AR technology is AR cloud, which is key to bringing together our physical and digital worlds. It works by overlaying persistent and collaborative digital content onto real-world elements, be it people, places, or objects, in real time, essentially creating a digital twin of the physical world.
The information in the cloud can be shared and accessed by multiple users regardless of the AR device they’re using. This allows for greater collaboration and engagement, as well as the onset of shared experiences that aren’t limited by location or device.
AR cloud is a big deal because it has the potential to alter how you interact with your surroundings. It’s a powerful, versatile tool that can be applied to a variety of situations, ranging from everyday interactions to business transactions in different industries.
Real-World Applications and Benefits
AR technology itself is already available and is currently used in a number of different ways but what about AR cloud? Let’s zero in on AR cloud and how it’s being used in the real world today.
Navigation
One of the most widespread uses of AR cloud is Google’s AR navigation, which is essentially an AR cloud-based app. It uses Google’s Visual Positioning Service (VPS) with AR cloud to deliver more accurate navigation.
Furthermore, Google’s Cloud Anchors, which are anchors on Google’s ARCore Cloud Anchor service, can help persist AR experiences in the physical world.
Cloud Anchors enable collaboration, allowing you to create virtual signs that help people navigate or see what a room would look like. These cloud anchors also let you collaborate in real time with other users, creating more engaging shared experiences like playing a virtual game or virtually doing a community activity.
Google Lens
Google Lens leverages AR cloud technology to allow users to have digitally interactive experiences. By using the camera application, users can have access to features such as text language translation and visual search and identification.
Sturfee
Similar to Google’s AR Navigation, Sturfee uses VPS and AR cloud to implement its City AR technology. It’s versatile tech that can be used for navigation, ride-sharing, tourism, and even marketing.
Business
In business, AR cloud can be used to deliver improved customer experiences, which can pave the way for customer engagement and loyalty. It’s also able to connect your workforce, regardless of where they are in the world, allowing for improved collaboration and shared experiences.
AR cloud has the potential to bring about new ways in which you can interact not only with your real-world environment, but also with the digital world. Its continuous development will pave the way for more innovations that can bring more use cases to life.
