Outdoor billboards, posters, totems and other forms of static advertising have one common disadvantage: there is no way to tell whether the the ad really works. Ad agencies and their clients cannot get an accurate number of people who have seen the ad or the percentage of them who took an action (walked into a store, placed an online order, etc). This kind of uncertainty will soon be over if more brands start adopting AR Windows – augmented reality displays which can track analytical data in real time.
What Are AR Windows?
AR Windows, like the ones offered by Ads Reality, look like standard video displays for advertisements, but they are much more than that. AR Window uses augmented reality technology to offer people interactive experiences and persuade them to enter a store or visit the company’s website.
The augmented reality display is simplicity in itself. It does not require a special app to work–an ingenious decision because people are not very likely to install an app from a company they haven’t heard about. Instead, AR Window works using WiFi (as an added bonus, it can run on the free WiFi offered by the store).
How Does AR Window Work?
The augmented reality display can be programmed to offer passers-by three types of interactive experiences:
- Character engagement– a well known character (cartoon, public figure, or influencer) can be seen moving as if they were real. People can step next to AR Window and take a photo together with the character.
- Interactive games– a useful addition for stores, trade fairs and other venues, the AR games attract people’s interest, create engagement and build brand awareness. The games are customized to reflect the promotional campaign of the brand and include calls to action.
- Product engagement– this type of engagement works very well for busy people who do not have the time to browse a leaflet or a product catalog. AR Window can offer useful information, such as technical details, benefits and tutorials, as well as promotions and special offers.
These types of interactive engagement are the right way of approaching retail marketing in the digital age, when the mobile phone rules as the primary device used for shopping and internet browsing.
Key Features and Benefits of the Augmented Reality Display
AR Window is not just a simple augmented reality display, similar to the ones already seen in stores across the world. It is capable of capturing and transmitting analytical data in real time. This allows campaign managers to monitor the success of their ads and make adjustments on the go if they are underperforming.
AR Window also stands out through these specific features:
- app-less interaction, which creates a stronger reach among people walking by the augmented reality display,
- shop-from-the-screen technology for people who are persuaded by the product presentations, and
- end-to-end service for every AR Window supplied by Ads Reality.
The augmented reality display has already been presented this year at the NFR Retail Show in New York and at the Digital Signage Expo in Las Vegas. Some of the key benefits of using AR Windows are:
- increased number of store visitors
- stronger interaction with non-customers
- sales increase
- increased brand reach and awareness
- increased customer loyalty
The augmented reality display, AR Window, is set to become a popular form of advertising for retail brands that understand that the future of retail means personal and interactive experiences for prospects and added gamification to each step on the path to customer conversion.
