Tag Archives: marketing

WebXR Brand Summit coverage on talks from Amy Peck, Tony Parisi, Tom Ffiske, Ashley Crowder, as well as brands and the companies that support them, including Zesty and Spatial.

The advent of the metaverse is transforming the manufacturing industry significantly, making it immersive, more agile, and safe.

Trends from “Digital Fashion, Content, Immersive Entertainment, and Storytelling” - the most recent session on metaverse technologies from the VR/AR Association.

Companies have been increasingly stepping into the metaverse but they have usually done so on their own. Now, they can have a little extra help.

An introduction to VNTANA and Joor, a look at their partnership, and an exploration of the context of that partnership in the world of XR e-commerce.

Augmented reality offers great potential for fans who want to immersively experience sports games from the comfort of their own couches.

Brand engagement isn’t the most fun of all XR fields but it might be the most fundamental. A lot happens in this field, and we should be paying attention.

Live AR can engage, entertain, and provide monetization opportunities through live broadcasts of sports, entertainment, and training events.

Bollé's Instagram AR campaign allows users to try on a new eyewear lens Volt+ and see the world through it.

VR and AR technologies have been impactful during the pandemic. Here are some thoughts on how they’re changing marketing.

Google has always been an e-commerce powerhouse and they have some strong things to say about how online retailers and shoppers use augmented reality.

Continuing their hot streak since beginning their North American expansion last year, Blippar helps brand awareness find its beach in Corona campaign.

B2B marketers are winning the race by implementing AR in marketing strategies, and soon we can find out how they are breaking through the challenges too.

Fuse.it is overcoming the biggest barriers in augmented reality adoption with a patented solution that paves the way for innovative brand experiences.

XpertVR builds augmented and virtual reality simulations for market research, giving clients an in-depth understanding of consumer behavior.

The next big opportunity is already here for B2B brands. This article outlines why Virtual Reality is the next big opportunity for B2B brands.

A lot of consideration should go into picking the right Pinot Noir and a lot of work should go into making the right WebAR experience to show it off.

Brock University in Ontario, Canada is now offering an AR marketing course taught by professor Joachim Scholz, who specializes in augmented reality marketing.

VIVE webinar shares tools, tips, and tricks that even the smallest indie devs can use to make sure that their VR games reach as many people as possible.

  Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to...