Recruitment is the most crucial division of a company. One good hire and your business can skyrocket. Likewise, one bad hire and your company can go into the drain.
Having said that, we know that there’s no perfect recruitment process to dig deeper into the swarm of applications and find the best match. But that doesn’t mean that you can’t do it.
With time, companies have started employing new-age technologies and tools to source, vet, and hire the best talent. It has brought up many ways to achieve recruitment targets. It has given many options which once sounded impossible.
Virtual and augmented reality have already made their mark in marketing and technology industry verticals. But you could be wondering how XR can help in recruitment.
And, this is what we are going to discuss in this article. Here are 5 ways XR is transforming the recruitment space.
1. Showcasing the Employer Brand
A company needs to showcase its vision, mission, and core values to recruit the best talent. And XR helps them do so. With the help of augmented reality, companies can present themselves in an immersive experience to potential hires.
Companies can use XR at job fairs to portray what the potential hires will get if they join them.
A screening process having AR will be more exciting than the standard skill assessment screening on the phone. Such interviews can help candidates better assess whether they possess soft skills and other intangible qualities that make them ideal for the position.
As part of a well-rounded interview process, VR experiences can help determine how different candidates may react to real-life on-the-job challenges or gauge their comfort level in difficult situations. With AR, you can determine how the candidates will respond to the on-the-job challenges and gauge their comfort level in difficult situations.
Hershey leveraged augmented reality in 2014 to give an experience to the potential hires of what it looks like working in the company.
2. Testing Candidate Skills
XR helps in finding employees with the right skill set through gamification. A game enables you to move from the traditional methods of recruitment. Gamification allows you to find the right fit. You might wonder how?
- Playing games require people to be committed to their tasks, thereby enabling them to think whether making such an effort is worth their time. This activity will give more refined applications as only serious candidates will make an effort to play the game.
- Gamification makes the entire recruitment process fun and interactive while allowing you to assess the candidate’s basic skills and abilities.
Jaguar used mixed reality for their recruitment process. While they were hiring electronic and software engineers, the car manufacturing giant partnered with Gorillaz to use an MR game that tests candidates with code-breaking games.
This was a great recruitment strategy as a more significant number of people applied for the open positions. This also allowed Jaguar to keep a tab of the people who performed well in the game and shortlist them for the next rounds.
XR does not just help in hiring the right candidate; it also helps in attracting and evaluating talent. By using gamification, companies can attract top talent that is also suitable for them. Aside from that, they can teach the recruits different skills which they may need to do the job properly.
3. XR Can Help Interviewers Test Spatial Skills
Well, till now, we’ve seen how recruiters can make positions attractive for the candidates, but what about the selection process? With the help of XR, companies can pick the most suitable candidates. The more effectively the company can choose suitable candidates, the better it will be for the company.
With the help of XR, the company can quickly gauge a candidate’s spatial skills. The company might have found its desired candidate, but it isn’t easy to gauge their skills until a task hasn’t been assigned to them. With extended reality, these shortcomings can be improved.
This helps companies to simulate real-time situations. For example, the company can offer an XR environment motion graphics and ask the potential candidates to build the product from scratch. As they proceed, they can share their thought process and show how they navigate in three-dimensional space.
4. Sharing the Work Environment
Displaying a positive workplace culture is crucial to recruit the best candidates. Many companies tend to show a relaxed and flexible atmosphere where employees are free to explore new opportunities and work on their own terms. Using XR, you can showcase your work culture to potential candidates. You can also build interactive experiences that show the potential hire all the things that your workplace offers.
General Mills used this strategy to give recruits a feel of what it’s like to work in their company. Hence by using XR, you can also enhance the candidates’ experience.
Besides, AR is beneficial in mobile recruitment. A study by Inc shows that 9 out of 10 job seekers apply for jobs using mobile devices. Hence, it’s imperative to have the top-notch mobile experience to draw candidates to your job vacancies.
5. Offers Hands-On Training
In many industries, the safety of employees is a primary concern. In industries where manpower has to deal with hazardous materials constantly, XR can play a crucial role in safety training procedures.
AR can be beneficial in industries where employees need to take risks to operate machines, handling equipment, and other things. Companies can develop AR and VR-enabled training modules that can help them get the job done without actually working in that hazardous environment.
This is helpful for chemical, heavy machinery, and such industries with life-threatening procedures. For example, you can make your employees learn about fire breakouts with the help of AR, which eventually helps in curbing accidental cases.
Are You Going to Use XR for Recruitment?
AR, and XR in general, have immense potential to transform the recruitment space. And, it will be fascinating to see how companies are using these technologies to their advantage. However, XR technology is still in the nascent stage. In the years to come, we can expect more companies to jump on the bandwagon and use XR for their recruitment.Guest Post
About the Guest Author(s)
Dhaval Sarvaiya is one of the founders of Intelivita, a leading high-end AR app development company that helps companies achieve the goal of digital transformation. He helps enterprises and startups overcome their digital transformation and mobility challenges with on-demand solutions powered by cutting-edge technologies such as augmented reality, virtual reality, IoT, and native mobile apps.