What we thought was going to be a boring stuffed-suit convention turned out to be one of the most exciting AR presentations ever. Well played, Snap.
Mike Cadoux, the General Manager of The Glimpse Group subsidiary QReal, discusses how augmented reality is enhancing the value of digital personas.
The release builds on the AR features that Snapchat users got their hands on last summer and makes good on Snap promises from Lens Fest in December.
Over the past year, Snapchat lenses have helped us mask up, express concern, and experience joy. Lens fest looked back at 2020 and forward to the future.
Squad has teamed up with Snap to utilize Camera Kit, an augmented reality tool, and to provide people with more creative outlets amid the pandemic.