Google Swirl Redefines Advertising With Its 3D Ad Format
The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.
The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.
The versatile tethered AR glasses from Rokid are as promised seven months ago but feature the more recent addition of thermal imaging technology.
Discover some of the most popular AR/VR books to read in 2020 and get a feel of the direction the technology takes and its impact on various industries.
Business Development Manager, Carsten Klippstein, talks about how Feelbelt’s haptics make immersive experiences more accessible for the hearing impaired.
Is using a VPN necessary to improve VR and AR customer services? It can surely help, but up to what extent?
Discover the top-rated VR media players for Android phones and iPhones that you can use to watch 360-degree videos.
Self-proclaimed “Kid Tony Stark” talks to ARPost about the Vector Gear, a next-generation XR headset with a custom UI currently seeking funds on Indiegogo.
Made by HP with Microsoft and Valve, we first saw the Reverb G2 at AWE. Available for preorder and set to arrive this fall, you haven’t seen the last of it.
Experts in immersive learning from around the world appeared in VirBELA for a five-day conference including panels, keynotes, research, and more.
Philter Labs, together with Daily High Club, delivers a unique augmented reality experience with a custom glass pipe in the June cannabis subscription box.
The creation of virtual product representations using face recognition technology will transform the e-commerce industry and take it to the next level.
Oculus Quest supports a growing number of VR hand tracking games – discover the best ones you can play on your own or with your friends.
Rochester Institute of Technology wins NIH grant to start treating stroke patients with virtual reality therapy for regaining eyesight and full field of vision.
The Instagram-powered AR try-out experience by M7 Innovations and QReal allows users to see through specialized sunglasses before they purchase them.
Boeing’s first “corporate astronaut,” Chris Ferguson, will fly the first manned Starliner mission. First, he’s doing a simulated experience with a Varjo.
OVR Technology launched Architecture of Scent, a virtual reality platform that uses scentware, to make complex sensory experiences in a digital space.
New fans of the VR games can now get both bundled together. Old and new players get a new track and can join a contest to compete for prizes and cash.
Moscow Trade Center is managing its growing complexity with Resonai’s artificial intelligence and augmented reality enterprise solution – Vera.
Check out our list of the best AR toolkits for AR app development for 2020, types of AR SDKs, and reasons to choose one or another platform.
Read how ARKit's ARReferenceImage and ARCore's Augmented Images features differ and how they can be deployed within business use cases.
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