Tag Archives: augmented reality

Augmented reality in agriculture - the benefits of using AR in farming, how it works and ways how it can optimize the farming process.

Augmented reality changed remote assistance but has been slow to tackle other common enterprise problems, which meant juggling multiple platforms for different solutions.

A lot of consideration should go into picking the right Pinot Noir and a lot of work should go into making the right WebAR experience to show it off.

Augmented reality-enabled hearables are becoming ubiquitous thanks to the spread of wearables, the contribution of tech giants, and the demand for emerging technologies.

ThinkReality is the extended reality arm of Lenovo. Through collaboration within the company and partnerships with other groups, they rethink reality.

If you don’t know a word, you turn to the dictionary. But, there’s no one dictionary for XR technology. There are a few and they don’t all read the same.

Brock University in Ontario, Canada is now offering an AR marketing course taught by professor Joachim Scholz, who specializes in augmented reality marketing.

National Geographic debuted its second augmented reality experience on Instagram. It takes users on an immersive expedition up Mount Everest.

Augmented reality could become just as mainstream as social media – but reliance on heavy apps and a lack of clear marketing are standing in the way.

Universal Everything debuted a free augmented reality app—Super You. Using body tracking technology, it transforms the human body via 11 super costumes.

Many compelling use cases of AR are multi-user. However, technology designers must also consider the harms that users can do to each other in AR contexts.

COVID-19 has done more than lead to a run on headsets. XR companies around the world are changing the ways that they work so we can change the ways we work.

Discover the emerging enterprise AR trends for 2020 and beyond that are set to transform most industries and businesses.

The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.

The versatile tethered AR glasses from Rokid are as promised seven months ago but feature the more recent addition of thermal imaging technology.

Discover some of the most popular AR/VR books to read in 2020 and get a feel of the direction the technology takes and its impact on various industries.

Is using a VPN necessary to improve VR and AR customer services? It can surely help, but up to what extent?

Self-proclaimed “Kid Tony Stark” talks to ARPost about the Vector Gear, a next-generation XR headset with a custom UI currently seeking funds on Indiegogo.

Experts in immersive learning from around the world appeared in VirBELA for a five-day conference including panels, keynotes, research, and more.

Philter Labs, together with Daily High Club, delivers a unique augmented reality experience with a custom glass pipe in the June cannabis subscription box.