Tag Archives: mobile AR

Snap has been talking about adding ray tracing as a feature for almost a year now. It’s finally here, along with a Lens to demonstrate its potential.

Celebrate the holidays anywhere, any time with the modern magic of mobile AR through these fun and free experiences from HERMÈS, Smule, and Volkswagen.

The Holiday Hunt launched last year to bring some holiday cheer to malls hit by the pandemic. This year it’s back with the same mobile AR and some changes.

ZapBox has been around for a while already in an “exploratory” cardboard model. After five years of research Zappar has launched a serious upgrade.

  XR technology has a way of livening up any space - even if that space was already pretty lively....

  A Short Recap of a Long History Advancements in augmented reality have generated growing excitement over the past few...

  We live in a world where, according to Nobel laureate Herbert A. Simon, “a wealth of information creates a...

Tervis, the revolutionary drinkware company, long adored for its expressive and new designs, continues to revolutionize the field with its...

  Online socializing has become the new way of meeting people and keeping in touch with friends. The busy modern...

Blippar's AR City App, which could be described as the future of augmented reality navigation, has recently been launched in a...

Earlier this year, Snapchat created an augmented reality filter, the hot dog. This hot dog has become a bellwether for...

  will.i.am has expanded his sphere of influence from music and production to the graphic novel universe. His new graphic...

  Duplicating functionality that has been available on Snapchat for some time now, the mobile web now has augmented reality...

  A lot has changed in the immersive experience market category. Virtual reality hit the market hard with major manufacturers...