Tag Archives: advertising

How might ads look in an AR app? Shouldn’t we have a virtual wallet for virtual spending? Niantic and 8th Wall address the questions and offer answers.

WebXR Brand Summit coverage on talks from Amy Peck, Tony Parisi, Tom Ffiske, Ashley Crowder, as well as brands and the companies that support them, including Zesty and Spatial.

Virtual reality is steadily establishing itself as a cornerstone of many up-and-coming technologies in the business world. Find out which, how, and why in this article.

Fuse.it is overcoming the biggest barriers in augmented reality adoption with a patented solution that paves the way for innovative brand experiences.

Brock University in Ontario, Canada is now offering an AR marketing course taught by professor Joachim Scholz, who specializes in augmented reality marketing.

The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.

  Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise...

  If you’ve read an article on the internet in the past two years, you’ve probably experienced a Moment. Moments...

  Augmented reality and advertising have already proven that they work together splendidly. And the latest proof in this respect...

  OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company...

  AR technology is more and more in demand by consumers and marketing and advertising clients. However, a significant proportion...

  The next Swiss International Air Lines ad users will see on their mobile will be different from traditional banner...

  Be a Wonder Woman with augmented reality! This is one potential slogan that Orangetheory Fitness could use to promote...

  Guest Post   Video is all the rage in marketing nowadays. If it’s not a short clip that literally...

  Advertising will never be the same from the moment augmented and virtual reality became available to content creators. At...

  Virtual reality and augmented reality have certainly become buzzworthy topics nowadays, with curiosity and excitement about these immersive experiences...

The world of augmented and virtual reality never sleeps—but this July it has been particularly busy. A long awaited product...

  Cannes is a French city best known for its international film festival, but it also hosts an awards event...

  Outdoor billboards, posters, totems and other forms of static advertising have one common disadvantage: there is no way to...

With ARkit, ARcore, and the new wave of untethered HMDs making immersive content more conceivable for developers and creators, immersive...