Tag Archives: automotive industry

Using Magic Leap 2 AR glasses, Mercedes-Benz looks to revolutionize the driving experience with the Vision One-Eleven concept car.

Augmented and mixed reality roll out a rich and immersive experience of Mission R, a next-gen sustainable sports vehicle from motorsport brand Porsche.

Every day we get closer to the strange future that is in-vehicle VR. This time, we see an original holoride title from Schell Games in the Porsche Cayenne.

Holoride transforms journeys into personalized immersive experiences by combining XR technology and car navigational data.

When you think AR and VR technology, you might not think BMW. However, BMW’s address book has become a who’s who of AR and VR firms and experts over the years.

Virtual reality is steadily establishing itself as a cornerstone of many up-and-coming technologies in the business world. Find out which, how, and why in this article.

Volvo is in the process of open-sourcing a trove of data through a new innovation portal including LiDAR datasets, APIs, and 3D models made with Unity.

Designing an automobile has been a process firmly rooted in the physical world. When in-person collaboration became impossible, mixed reality stepped in.

  Everyone in the automotive industry is racing to advance autonomous driving technologies and deploy driverless cars. This year, we’ve...

  One of the most promising and practical emerging uses for AR technology is a  head-up display, or HUD. This...

  Buying a car is a big decision so it makes sense to get all the help that you can...

  For car mechanics, diagnosing a problem takes a lot of dirty works under ramps. But thanks to augmented reality,...

The North American International Auto Show, held annually in Detroit Michigan, USA, always features technological innovation. Usually, that innovation is...

The experience of the customer is at the heart of all modern retail landscapes. Companies understand the power of differentiating...

The evolution of mankind is closely related to our ability to invent and manufacture various items that made our lives...

  Very soon, we will stop calling AR/VR technology new tech and consider it a regular part of daily business...

Augmented reality is coming to Facebook Messenger soon, and we already know the name of one of the beta partners...

  While devices like Google Glass turned our attention to wearables and other such devices, it turns out automobiles will...