Niantic and 8th Wall Explore New Monetization Strategies
How might ads look in an AR app? Shouldn’t we have a virtual wallet for virtual spending? Niantic and 8th Wall address the questions and offer answers.
How might ads look in an AR app? Shouldn’t we have a virtual wallet for virtual spending? Niantic and 8th Wall address the questions and offer answers.
Geeenee AR has launched an advanced suite of virtual try-on solutions for retail and e-commerce fashion, makeup, and home goods brands.
Enterprise AR company Taqtile and AR authoring platform DEVAR both recently announced markerless alternatives to the QR code. Is this the end of an era?
Since summer, Coca-Cola has been promoting new flavors with activations including AR concerts, games, avatars, and more - with a list of solid partners.
We take a look at three big announcements from 8th Wall and three big announcements from Niantic, putting them in the context of the larger XR world.
The new official US Civil Rights Trail book includes QR codes in important sections which launch an AR experience on the readers’ mobile phones.
We talk with Blippar CEO Faisal Galaria about the recent history and near future of the WebAR company, putting more boots on the ground here in America.
Who hasn’t seen an empty storefront? Who has seen such an empty storefront and thought it should be an AR bowling alley instead? Someone at Darabase did.
Celebrate the holidays anywhere, any time with the modern magic of mobile AR through these fun and free experiences from HERMÈS, Smule, and Volkswagen.
Blippar becomes the most recent major mover in the drive toward democratization of WebAR content through empowering more creators on more devices.
Continuing their hot streak since beginning their North American expansion last year, Blippar helps brand awareness find its beach in Corona campaign.
The Polys Awards celebrate the WebXR medium as well as some of the contributors and experiences that made the medium so special in 2020 through 11 awards.
A WebAR experience created for Blackwell Rum by Zappar will allow 007 fans to celebrate the upcoming James Bond movie No Time to Die.
Christmas is supposed to be fun and relaxing but shopping in a pandemic can be stressful. A new WebAR scavenger hunt aims to recapture some of that fun.
ROSE and Patrón Tequila have partnered to create an easy-to-make and easy-to-share WebAR experience just in time for the winter holiday season.
Blippar was early on the AR experiences scene. Maybe too early. But they’re back and changing the way that we look at… well, a lot of things, actually.
We talk with 8th Wall’s CEO and co-founder Erik Murphy-Chutorian and VP of Product Tom Emrich about their new tool for curved surface webAR targets.
A lot of consideration should go into picking the right Pinot Noir and a lot of work should go into making the right WebAR experience to show it off.
Augmented reality could become just as mainstream as social media – but reliance on heavy apps and a lack of clear marketing are standing in the way.
8th Wall’s newest WebAR tool Face Effects dropped this week and ARPost got the inside scoop from VP of Product Tom Emrich and Interaction Designer Rigel Benton.
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